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Làm thế nào để xây dựng hành trình khách hàng

PSA: personas don’t replace customer journey maps 😨

But creating a customer journey map is weird—and exhausting 😂

I should know…I just spent weeks building one 🙃

Now, I’m usually team “not another figma or miro board” but for this behemoth, I had to 😂

Whether you’re building your first customer journey map, or you need to update a years-old map you’ve inherited, I’ve got a framework you can steal so you don’t have to build your own from scratch.

Plus, I share 3 quick tips for making it easier to get your team onboard with a customer journey mapping exercise.

Grab it, steal it, then Miro the heck outta your own customer journey map

Tài liệu dưới đây phần nào giới thiệu cho các bạn cách để xây dựng hành trình khách hàng

 

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