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How to Analyze Business Profitability.
In 3 Easy Steps.
➡Most business problems fall into one of 3 main areas:
1️⃣ Profitability: How effectively your business generates profit in relation to its expenses.
2️⃣ Cash Flow: The management of the inflow and outflow of cash, ensuring that your business can meet its financial obligations.
3️⃣ Growth: The ability of your business to expand in a sustainable and profitable way.
➡Financial analysis is a key tool in identifying and addressing these three critical business issues.
➡Here’s how to solve profitability issues:
🎯 Gross Profit Margin: (Gross Profit / Revenue) x 100
>> This tells you how efficiently you’re using raw materials and labor.
>> Drops could be due to increased costs or ineffective pricing.
>> If this margin is dropping, look to renegotiate contracts, trim waste in production, or tweak prices
🎯 Operating Profit Margin: (Operating Income / Revenue) x 100
>> This shows how much of each dollar of revenues is left after considering COGS and OPEX (operating expenses).
>> If this margin is dropping , your indirect costs may need a review because you’re lacking operating flexibility.
🎯 Net Profit Margin: (Net Income / Revenue) x 100.
>> Net Profit is what’s left of revenues after all expenses and taxes are paid.
>> If this margin is dropping, but your other margins are fine, look into tax and debt cost optimization.
>> If this margin is dropping alongside one of your other margins, your business model and capital structure may need an overhaul.
