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Microsoft is a Leader in The Forrester Wave™: Sales Force Automation, Q3 2023

Selling is all about relationships. We hear a lot these days about the disconnect that our increasingly digital world can create. But at Microsoft, we believe that digital tools, especially those powered by generative AI and real-time insights, can help strengthen sellers’ relationships with their customers. We’re continually investing in Microsoft Dynamics 365 Sales to enable sellers to engage with their customers more meaningfully. We are pleased to announce that Microsoft has been named a Leader in The Forrester WaveTM: Sales Force Automation, Q3 2023 report, with top scores possible in the Vision, Innovation, and Roadmap criteria for our sales force automation (SFA) platform.


Reducing complexity to drive seller success

The role of a seller has only grown more complex. A process that used to involve a couple of phone calls and face-to-face meetings now includes everything from targeted emails to impromptu online chats. Organizations rely on everything from digital sellers to field sellers to customer success champions to ensure their customers are supported end-to-end throughout the sales journey. Especially with hybrid workplaces and shrinking travel budgets, sellers need assistance from technology to build connections—between colleagues, across multiple data sources, and with customers. 

The challenge is that sellers need to build these connections and foster relationships without sacrificing productivity. According to the Microsoft Work Trend Index, sellers spend more than 66 percent of their day managing email, leaving only about a third of their time for actual sales activities. Our answer is to provide simple solutions—focusing on collaboration, productivity, AI, and insights—to help sellers focus on closing deals. As Forrester states in its report, “Dynamics [365 Sales] showcases how SFA and office productivity solutions work together.” We believe this is what has earned our position as a Leader: we built solutions to give sellers access to real-time customer insights, subject matter experts, relevant data across different sources, and important customer and account information right in their app of choice—no context switching necessary.

Dynamics 365 Sales works natively with Microsoft Teams to create open lines of communication for collaborating and aligning on work items across marketing, sales, and service departments. Additionally, copilot capabilities bring next-generation AI and customer relationship management (CRM) platform updates into collaborative apps like Outlook and Teams, unlocking productivity for sellers whether they are working in Dynamics 365 Sales or Microsoft 365 apps. By helping to eliminate manual data entry, meeting summarization, and other cumbersome processes, Dynamics 365 Sales ensures sellers have more time to create and nourish their customer connections, ultimately driving sales.

Providing insights that improve customer retention—and grow revenue

Referring to Microsoft, Forrester also reports that “Embedded insights are a highlight of the product”—something that Microsoft customer, DP World, knows well. DP World is the leading provider of worldwide, end-to-end supply chain and logistics. DP World implemented Dynamics 365 Sales to help the company diversify and scale after an acquisition that was driving new demand and traffic to the company. Dynamics 365 Sales provides its sellers predictive lead scoring and prioritized worklists based on AI, giving full visibility into its sales funnels and helping it effectively qualify leads and opportunities. This reduced DP World’s sales cycle, enabling five times more proactive sales and two times greater customer retention.

Learn more about:

Contact your Microsoft representative to learn more about the value and return on investments, as well as the latest offers—including a limited-time 26 percent savings on subscription pricing—for Dynamics 365 Sales Premium.


Source: Forrester: “The Forrester Wave™: Sales Force Automation, Q3 2023”, Forrester Research, Inc., 20 September 2023.