Làm thế nào để xây dựng chương trình Omnichannel Loyalty hiệu quả trong năm 2023
5. North Face
The XPLR Pass loyalty program designed by this outdoor brand literally allows customers to mix their offline/outdoor and online/indoor activities for a better shopping – and exploring – experience.
- The program can be joined through the brand’s app or website or by in-store sign-up. The app and the website are also where customers can check their credit balance.
- Members get points for purchases made online and in-store as well as for various sustainable actions taken in the non-digital world, such as visiting national parks and checking in there through the app. Checking in via app at one of the North Face stores also gives points.
- Rewards can be redeemed at North Face-owned stores, outlets, or online. The reward contains a card number and a PIN that are necessary for the redemption, both online and in-store.
- North Face uses email and the app to communicate with the loyalty members about exclusive offers, events, deals, and access to tests of unreleased products.
6. Pomelo
Pomelo is an online fast fashion brand and marketplace targeted at customers from Asia. The brand has created an omnichannel loyalty program called Pomelo.Perks.
- Pomelo offers a unified incentive experience for every customer touchpoint, including email, mobile apps, and web, based on cross-channel distribution and communication.
- Members earn and apply cashback on all Pomelo purchases, including in-app, on the website, and in-store.
7. Yves Rocher
The French cosmetic brand Yves Rocher with branches across the world. Their tiered loyalty program is another great example of the omnichannel approach.
- Customers can shop online and in-store using a physical loyalty stamp card which is synchronized and integrated with earning points online – if a customer has a physical card already and opens an account, the points are added up.
- Rewards can also be redeemed in-store and through online orders.
- Loyalty customers receive exclusive offers by email, SMS, and traditional mail.
The YR program shows how to effectively address both digital and non-digital audiences.
How to build an omnichannel loyalty program with Voucherify?
Omnichannel loyalty programs involve much more than just multiple platforms for viewing customers’ points and rewards. Consumers expect loyalty programs to align with all the aspects of their shopping experience. To meet these needs, you need a customizable tool that allows the combination of various channels and levels in an easy-to-use way.
Voucherify is a promotion engine where you can build a complex loyalty campaign from scratch and base it on the omnichannel distribution and marketing approach.
Voucherify aids you in designing the most efficient omnichannel loyalty program possible as it’s an API-first tool. Its robust and adaptable API-based mechanism, webhooks, and SDKs make it possible to build a composable and headless omnichannel loyalty program addressing particular use cases and business objectives.
As you can integrate our backend with your frontend, you get numerous opportunities to adapt messaging to your own branding. For example, for sign up, you can connect your form design with our API, or alternatively use the available landing pages and message editor.
Our loyalty software can trigger automated and personalized, event- and geo-based messages which reward your customers’ desired behavior via any marketing channel.
Voucherify’s customizable digital wallet functionality uses API to send all customers’ incentives to a single space, it can communicate with any mobile app, and you can connect it with your marketing stack to gather the customer’s incentives, campaigns, and loyalty score across all channels.
Thanks to the out-of-the-box solution and technology integrations with a number of top marketing, ecommerce, messaging, CRM, CDP, and CMS partners, creating an omnichannel loyalty experience is time- and cost-effective.
Summary
Omnichannel loyalty programs are a tailored response to the omnichannel reality of today’s consumers, who often jump between devices and touchpoints during their buying journey. Such programs are a great way to engage your customers wherever they choose to interact with your brand.
By connecting various commerce and communication channels, you are able to provide a cohesive loyalty experience, which ultimately drives customer loyalty, repeat purchases, and brand advocacy. In order to successfully bridge the gap between the channels, you need careful planning, harmonious integration of systems and data, a deep understanding of customer behaviors, and the right software to make the omnichannel experience come real.
