Financial Modeling 101
What’s a financial model?
A financial model is like a big calculator that helps businesses and individuals plan and make money decisions. It’s a tool that uses numbers to show how things might turn out in the future.

Here’s what you’ll learn:
• Basic Guidelines for Financial Models
• Revenue and Customer Acquisition Models
• Cost of Goods Sold (COGS)
• Personnel Costs (SG&A Expenses Part 1)
• Other Overhead Expenses (SG&A Expenses Part 2)
• Nonoperating Expenses
• Common Financial Modeling Mistakes
• Balance Sheet
• Brief Digression on Cash Flow
• Cash Flow Statement
• Advanced Modeling Techniques
• Expense Checklist